Broadly, it should include what you want to interpret, who your audience is and the tools you will use to communicate with your audience. It will typically consist of: title of project overarching theme (summed up in one or two sentences) your aims – what you want your interpretation to achieve target audiences (existing and new) key messages – three to five essential facts which visitors need to understand learning outcomes – what you specifically want people to feel, learn and take away with them as a result of the interpretation who will be involved in developing the interpretation brief description of interpretation tools and techniques appropriate for your audience what the visitor experience will look and feel like what visitor testing is required – both formative to shape the approach to interpretation, and later, to evaluate the success of the interpretation We listen to you We devote the time We eliminate uncertainty We understand costs We offer choices We tell you the truth, not what you want to hear We plan before we act We hit the ground running.